3 red flags that reveal your press trip is in trouble

If you missed the press trip-focused AMA session cohosted with my travel writer colleagues Aly Walansky and Jill Schildhouse, we’re sharing the highlights over the next few weeks.

(And thank you for all the great feedback already, like: this lovely note: “I want to say thank you for rolling out press trip best practices. These are so helpful and I cannot tell you how grateful I am that you’ve created a dialogue around this where PR/journalists can speak openly! It helps us both.”)

We firmly believe that the ROI you get out of a press trip is directly proportional to the thought and care you put into your press trip planning and execution — and that’s why we’re sharing all this insider info!

First, a quick reminder that press trips definitely aren’t a free vacation for us. (We might even lose money by attending.) But we’re game — even delighted! — to attend under the right circumstances.

That means we’re inclined to bow out right away if we see any of these three scenarios start shaping up:

[Hit the paywall? Upgrade your subscription to unlock instant access to this content as well as part one in the series: If you plan press trips, you have to know these 5 key do's and don'ts.]