5 mistakes you're making with pitches

(and what to do instead for better results!)

In an increasingly remote, virtual, and silo-ed world, we often grumble into our own little vacuums. I might complain with writer friends about the pitch pitfalls we see over and over again. And publicists might complain among peers about how frustrating it is when pitches don’t land. (Might? OK, yes, we all do that!)

So in the spirit of turning complaints into constructiveness, here are the issues I see with pitches over and over again — and how to easily improve your approach for greater success right now.