Almost 100% of PR pitches land when I'm working on this type of story

... so jump on it!

As we swiftly approach holiday gift guide pitching season again (WHAT?!?!), it’s a good time for me to set you up for success with this important glimpse into my inbox behind the scenes.

There are two main types of stories I write. In the first group are stories for which pitches rarely land. And in the second group are stories where I've noticed just about every remotely viable pitch ends up in the final, published draft on a major national outlet’s site.

Today, I'm going to dig into when and why that happens, and how you can align your pitch with a story for which a writer is inclined to look for even the tiniest shred of value in what you have to say and place it in coverage.

RELATED: The one hack that can seriously drive gift guide placement

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