Yesterday I was thrilled to join an agency’s team of 40+ attendees for a virtual holiday gift guide consulting session alongside my colleagues Aly Walansky and Jill Schildhouse. (Feedback: “Seriously such a treat for us and so many incredible takeaways!”) Interested in a bespoke consulting session for your team, too? Just holler.
🚨Want what one reader called “the best holiday gift guide tip I’ve ever heard?” Upgrade your subscription to get access to this tip and all the archives now!
Mark your calendars: upcoming HGG AMA
Paid subscribers, mark your calendars for Wednesday, September 7 at 11 am PT/2 pm ET. I’ll be joined by fellow lifestyle writer Aly Walansky as well as affiliate expert Zlata Faerman. We’ll be chatting all-things gift guides, pitching, mailers, and affiliate strategy.
This Zoom will be open to those who are paid subscribers to any one of our Substacks and capped at 100 attendees. With limited spots available, we will be giving preference to people who subscribe to all three (free is fine!). We'll be sharing a Zoom link and instructions on how to RSVP and register soon, but for now if you are interested, please save the date!
Upgrade your subscription
I’m now offering my industry insights exclusively to paid subscribers. Upgrade your subscription to access the full archives (including my timely and actionable tips for pitching holiday gift guides), as well as get future tips direct to your inbox.
Remember I’m offering paid subscribers one-on-one AMA calls in lieu of group Zooms for a limited time! Paid subscribers, email me to get your call on the calendar. (I’ve so enjoyed meeting many of you already!)
Remember I’m always open to reader feedback: What topic would you love to see covered in a future newsletter?
Things I love
I’m obsessed with the game-changing platform Otter.ai. I use it to both record interviews and also to transcribe them in real time. You can also use it to record/transcribe any type of meeting — so anyone who missed it can easily access the Cliff’s Notes version. There’s a pro plan for agencies/companies with a ton of neat features. Check out Otter.ai here.
Freshbooks is the bookkeeping tool I use exclusively for my invoicing, expenses, and reporting. It’s the best, IMHO, so I evangelize. Get FreshBooks here.
Are you a publicist who needs help understanding the affiliate game? This course, Affiliate Marketing for Publicists, can help.
Open press opportunities
For Good Housekeeping, I’m working on a roundup of great 30th birthday gift ideas. Pitch away! [Braces for inbox onslaught]
ジューサーで作るフレッシュジュースはダイエットに効果的？ 米医師が説明 (Harper’s Bazaar Japan… no I didn’t learn Japanese but it’s a syndication badge of honor 😉)
Is Juicing Good for Weight Loss? (Prevention)
8 Best Glass Water Bottles for Earth-Friendly Hydration (Prevention)
30 Best Thanksgiving Movies and TV Shows on Netflix to Watch With Your Family (Good Housekeeping)
This Car Rooftop Carrier Is the Storage Solution Every Road Tripper Needs — and It's on Sale Now (Travel + Leisure)
An Airline Lost My Luggage During a Recent Trip — and This $28 Hack Helped Me Find It (Travel + Leisure)
Five Essential Exhibits Worth Traveling for This Summer and Beyond (AFAR)
This Polished Lounge Set Is My Travel Go-to — and It's on Sale Right Now (Travel + Leisure)
Here's How to Wear Summer's Hottest Print — From Comfy Sneakers to Dresses (Travel + Leisure)
How My Kids Fared in Bora Bora, A Honeymooner’s Paradise (Ultimate Family Vacations, print feature beginning on page 26)
30 Best Labor Day Quotes That Express the Real Reason for the Holiday (Woman’s Day)
The Best 40th Birthday Gift Ideas for Every Budget (Woman’s Day)
How to Effectively Argue About Abortion Rights With People Who Just Don't Get It (Glamour)
The 9 Wildest Perks You'll Ever Encounter at a Hotel (Best Life)
I love to travel with my kids but not if we have to share a tiny hotel room. Here are 10 US hotels with the largest standard rooms, from Disneyland to Maui. (Insider)
Work with me
Here’s how to pitch: Simply respond to this email with a new subject line or pitch me at email@example.com.
Are you a writer hoping to reach my engaged list of publicists? A publicist hoping to connect with brands? A digital media type with a product or service for the industry? Maybe you’d like to sponsor this newsletter with a featured ad. Let’s chat: firstname.lastname@example.org.
Yes — thanks for asking! — I am also available for project-based consulting.
How to help
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Donate to Planned Parenthood… march, fight, and VOTE!
YAY! Looking forward to the 7th!
so excited about this!!