Announcing my newest project

It's a wee confession, really.

I generally present myself here as an ultra-savvy 360-media type because, well, of course, I am! (*Intoned with the requisite good humor.*) But today I have a humbling confession to make.

Apropos of a person who graduated j-school when magazines were still king (and Paris Hilton carried a bedazzled Sidekick), I have not yet mastered TikTok. More specifically, I have literally had “learn TikTok” on my actual to-do list for some time now. I’ve been daunted to learn a new platform!

This weekend I finally dug into setting up my TikTok profile. I recycled some content from a spring family trip generously hosted by Montana’s luxurious Resort at Paws Up and made my first-ever post! It was kind of fun. I am intrigued.

I also realize how very much I don’t know, and that makes me feel… well, intimidated. (OK, yes, and old.) Who wants to give me TikTok lessons or recommend a class? I’m all ears.

Follow along as I start this new adventure! (And if you’ve been a TikTok holdout like I have, I’m sure you’ll find my early bumbling both amusing and validating.)

Upgrade your subscription

• I’m now offering my industry insights exclusively to paid subscribers. Upgrade your subscription to access the full archives as well as get future tips direct to your inbox.

• Upgrade now to unlock instant access to the full recording of the recent HGG AMA, which answers 75+ of your essential questions — and it’s just about guaranteed to help you land placements this season.

Tools of the trade

• Freshbooks is the bookkeeping tool I use exclusively for my invoicing, expenses, and reporting. It’s the best, IMHO, so I evangelize. Get FreshBooks here.

• Are you a publicist who needs help understanding the affiliate game? This course, Affiliate Marketing for Publicists, can help.

• My friend, colleague, and affiliate expert Zlata Faerman has a Zoom session coming up for her paid subscribers that will cover various aspects of affiliate marketing and PR. I know attendees will be rewarded with a wealth of new knowledge. Get more intel here.

Open press opportunities

• For Good Housekeeping (and incidentally, in my own life too), I’m looking for great Hanukkah decorations. Please pitch me the good stuff that’s not an afterthought — such items are hard to find in a remarkably unsaturated market!

• For Woman’s Day, I’m working on an HGG and looking for great gifts for the nanny.

Recently published

• 50 Best Travel Gifts for Women Who Love to Explore (Woman’s Day)

• 14 Best Women's Bathrobes That Are Cozy and Comfortable (Woman’s Day)

• 9 Products That Support Social-Emotional Learning for Kids (Parents)

• 6 red flags that could signal trouble in a long-distance relationship (Insider)

• 15 cute kids’ birthday invitations to buy, email or DIY (Care.com)

• 7 Best Weekender Bags for Your Next Overnight Trip (Woman’s Day)

• 40 Funny Best Friend Quotes to Make Your BFF LOL (Woman’s Day)

• 36 Unique 30th Birthday Gifts for All of Your Thriving Friends and Family Members (Good Housekeeping)

• 44 Unique Nativity Sets to Display This Christmas (Good Housekeeping)

• QR Codes: Your Business BFF (The Compass — travel agency B2B, print page 30)

• I’ve Traveled Around the World With Amazon's Top-selling Backpack — Here’s My Review (Travel + Leisure)

• REI Is Having an Amazing Labor Day Sale — With Travel Gear Up to 75% Off (Travel + Leisure)

• I spent 18 hours in transit in 4 airports with 2 kids and lost my luggage for 99 hours. Here are 5 lessons I learned about travel right now. (Insider)

• Stock Up on Amazon’s Best-Selling Travel Accessories — Starting at Just $7 (Travel + Leisure)

• What to Plant in Your Garden During November (Good Housekeeping)

• ジューサーで作るフレッシュジュースはダイエットに効果的？　米医師が説明 (Harper’s Bazaar Japan… no I didn’t learn Japanese but it’s a syndication badge of honor 😉)

• Is Juicing Good for Weight Loss? (Prevention)

• 8 Best Glass Water Bottles for Earth-Friendly Hydration (Prevention)

• 30 Best Thanksgiving Movies and TV Shows on Netflix to Watch With Your Family (Good Housekeeping)

• An Airline Lost My Luggage During a Recent Trip — and This $28 Hack Helped Me Find It (Travel + Leisure)

• Five Essential Exhibits Worth Traveling for This Summer and Beyond (AFAR)

• How My Kids Fared in Bora Bora, A Honeymooner’s Paradise (Ultimate Family Vacations, print feature beginning on page 26)

• The Best 40th Birthday Gift Ideas for Every Budget (Woman’s Day)

• How to Effectively Argue About Abortion Rights With People Who Just Don't Get It (Glamour)

• The 9 Wildest Perks You'll Ever Encounter at a Hotel (Best Life)

Work with me

• Here’s how to pitch: Simply respond to this email with a new subject line or pitch me at pitch@alicedubin.com.

• Are you a writer hoping to reach my engaged list of publicists? A publicist hoping to connect with brands? A digital media type with a product or service for the industry? Maybe you’d like to sponsor this newsletter with a featured ad. Let’s chat: info@alicedubin.com.

• Yes — thanks for asking! — I am also available for project-based consulting.

How to help

• Donate to the Uvalde Victims Relief Fund and to Moms Demand Action and Everytown.

• Donate to keep the Kyiv Independent going and keep Ukraine’s media going. 

• Donate to Planned Parenthood… march, fight, and VOTE!