Before you go...
Sorry for hitting your inbox two days in a row, but it’s clear that this week is barrelling quickly toward an epidemic of OOO messages (and general DGAF attitudes toward email). So without further ado, herein are pitch calls for my first stories for The Hollywood Reporter, as well as some newly published work.
🚨 Extremely timely/relevant/essential related reading:
This is the absolute worst time to pitch this summer
Happy July 4th, everyone! Have fun and stay safe out there.
Tools of the trade
My professional guru Jennifer Goforth Gregory has launched a course that I consider essential continuing ed right now: “Improve Your Productivity With AI Tools.” The course is geared toward not only understanding the fundamentals of AI for business writing but also knowing how to use it to actually make your job easier. You also get access to a live monthly Q&A so I consider this a great bargain at $125 (and it’s a write-off, to boot). I learned so much from it. It’s really not daunting — just a straightforward tool, broken up into easily digestible short sessions, with learnings you can implement right away. And it’s even kinda fun, too (if you’re a digital media nerd, like me). Sign up for the course here. And if you take it, do tell me what you think!
Is anyone using Press Hook yet? If you haven’t heard of it, it’s designed as a platform to connect journalists looking for story sources with brands who want to showcase their products and experts. It also offers a suite of helpful workflow tools. Journalists can search by product and category, and participating brands get exposure and affiliate opportunities — so it’s designed as a win-win for everyone (in the same vein as this Substack). Give it a try — right now there’s a 14-day free trial available — and let me know what you think.
Freshbooks is the bookkeeping tool I use exclusively for my invoicing, expenses, and reporting. It’s the best, IMHO, so I evangelize. Get FreshBooks here.
Are you a publicist who needs help understanding the affiliate game? This course, Affiliate Marketing for Publicists, can help.
I’m obsessed with the game-changing platform Otter.ai. I use it to both record interviews and also to transcribe them in real time. You can also use it to record/transcribe any type of meeting — so anyone who missed it can easily access the Cliff’s Notes version. There’s a pro plan for agencies/companies with a ton of neat features. Check out Otter.ai here.
My TV reporter and PR agency owner friend Christina Nicholson (who hosted me on her podcast ) hosts a 3-day program for pitching media. Once a seasonal event, she’s now made it available on-demand. You get the masterclass, a personal branding workbook, and a fill-in-the-blanks pitch template — all for $37. It’s a steal, so don’t let it pass you by.
Open press opportunities
For The Hollywood Reporter, I’m working on a roundup of the best Apple Watch bands.
Also for The Hollywood Reporter, I’m working on a roundup of Hollywood-famous Airbnbs.
Still open: For Town & Country, I’m working on a roundup of the best restaurants for birthday dinners in NYC. In the pitch, please call out in brief what makes the venue good for a birthday — like good for groups, fun cocktails, festive food options, splurge places, outdoor places, places with great views, etc. Please include photos in the pitch: Photos should show the vibe/ambiance as well as possible.
Recently published or updated
30 of the Best Places in London for Afternoon Tea (Town & Country)
25 Best Crossbody Bags You Can Wear Every Day and With Any Outfit (Woman’s Day)
How FHA Down Payment Assistance Works, Nationally and State By State (HomeLight)
Tax Breaks for Buying a House: 13 Tax-Savings Opportunities You Might Be Able to Claim (HomeLight)
25 Best Girls' Trip Ideas for an Unforgettable Getaway With Your Friends (Woman’s Day)
15 Breezy Summer Clothes That Will Keep You Cool and Comfy on Your Next Trip — All Under $40 (Travel + Leisure)
The 15 Best Breathable Shoes for Summer (Travel + Leisure)
The Best Luggage on Amazon for All Your Travel Needs (Woman’s Day)
The Best Conditioners for Kids for All Hair Types (Verywell Family)
The Best Balance Bikes for Kids Ready to Zoom Off on Two Wheels (Parents)
40 of the Best Michelin-Starred Restaurants in NYC (Town & Country)
10 Best Cooling Pajamas for Women to Keep You Comfortable (Woman’s Day)
Flying the Delta One Suite on the New Airbus A330neo from London to Los Angeles (Business Traveler)
5 Lessons Event Profs Can Learn From Upper-Class Airline Service (BizBash)
The Best Graduation Gifts to Celebrate Huge Milestones at Every Age (Parents)
Want a Relaxing Alternative to a California Road Trip? Hop on a Train. (AFAR)
The Ultimate Packing List for Flying With Kids (Travel + Leisure — digital and digital issue)
11 One-and-done Travel Dresses Under $50 That Will Make Any Mom Feel Comfortable and Stylish (Travel + Leisure)
The 13 Best Cashmere Sweaters of 2023 (Travel + Leisure)
5 Scooter Suitcases Loved by Parents and Kids — All Under $150 (Travel + Leisure)
Saatva’s *affordable* foam mattress topper totally transformed my years-old mattress (Real Homes)
31 Best Dresses on Amazon to Wear This Spring and Summer (Woman’s Day)
The 12 Best Keratosis Pilaris Treatments, According to Dermatologists (Prevention)
The 20 Best Luxury Travel Accessories of 2023 (Travel + Leisure)
38 of the Best Luxury All-Inclusive Resorts in the World (Town & Country)
20 Appropriate Bar Mitzvah Gifts He's Sure to Cherish (Woman’s Day)
20 Best Bat Mitzvah Gifts to Honor Her Major Milestone (Woman’s Day)
These Rent-to-Own Homes Programs to Help You Get Into That House (HomeLight)
The Best Things to Do in Los Angeles (Esquire)
The Best Things to Do in Las Vegas (Esquire)
23 of the best places to travel to around the world in 2023 (Insider)
Open jobs
Job posts in this newsletter are now free! Have an open opportunity you want me to promote? Share it with me at info@alicedubin.com.
Modern Currency PR is hiring a PR account executive. Applicants must have at least two years of direct experience in PR with well-rounded hospitality, lifestyle, travel, food, and/or lifestyle media contacts. “Must possess a true go-getter mentality, love of luxury travel, restaurants, food culture/lifestyle, and wanderlust for international travel/tourism.” Must possess excellent written and verbal communication skills and have foundational PR experience working with hospitality, culinary, lifestyle, and travel brands. Be a “self starter with innovative ideas who is ready to hit the ground running!” This position is fully remote but must be based in L.A. with the ability to be mobile for on-site client meetings/shoots/media tours and meet-ups etc. For more information and to submit a resume, contact meghan@moderncurrencypr.com.
Work with me
Here’s how to pitch: Simply respond to this email with a new subject line or pitch me at pitch@alicedubin.com.
Are you a writer hoping to reach my engaged list of publicists? A publicist hoping to connect with brands? A digital media type with a product or service for the industry? Maybe you’d like to sponsor this newsletter with a featured ad. Let’s chat: info@alicedubin.com.
Yes — thanks for asking! — I am also available for project-based consulting.
How to help
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