Can't land coverage for a ho-hum product? Try this game-changing pitch hack

It's an easy tweak that can make all the difference.

It’s holiday gift guide season, and that means writers’ inboxes are more crowded than ever. My peers and I are each getting many hundreds of pitches a day; you know this, and it's humbling when you're just not breaking through.

This can be an especially frustrating exercise when you know you're pitching a product in a very crowded space flooded with similar items that are hard to differentiate from one another — say, a wardrobe staple or a skincare product.

You might feel like you've tried everything to get that (admittedly) ho-hum idea to stand out. But have you tried this easy subject line/positioning tweak? You might find it makes all the difference:

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