Everything you need to know about HERO
aka "the best Zoom I've ever been on"
Well, hot dang: Peter Shankman brought incredible energy and insight — not to mention a refreshing number of F-bombs in a professional context! — as my special guest on Zoom yesterday. He broke down everything you need to know about the platform and where it’s going, including changes in the pipeline right now.
Plus, it was a just plain fun 45 minutes, resulting in my favorite chat box comment ever:
I’m offering the full recording to paid subscribers; scroll all the way down to the bottom of this message to watch it now!
Buy an ad and reach ~5,000 engaged publicists
Do you have a coaching program, online course, service, platform, or anything else that makes sense to get in front of my highly engaged PR and media readers? Reach out to me at alice@alicedubin.com to discuss sponsorship in this newsletter. (Sliding rate scale based on your business’ size/resources.)
Tools of the trade
Freshbooks is the bookkeeping tool I use exclusively for my invoicing, expenses, and reporting. It’s the best, IMHO, so I evangelize. Get FreshBooks here.
Are you a publicist who needs help understanding the affiliate game? This course, Affiliate Marketing for Publicists, can help.
I use Otter.ai to record interviews and Zoom meetings and also to transcribe them in real time. It’s a game changer. There’s a pro plan for agencies/companies with a ton of neat features. Check out Otter.ai here.
You already know my own press opportunities are in this very Substack! I’m also an affiliate partner for Press Hook, where publicists can create and manage press kits and brand profiles on behalf of clients and use the AI-driven platform to connect with journalists in a streamlined way. You can give it a try with a 14-day free trial — and if you use it, let me know what you think.
I’m also a partner for Press Loft, officially launching in the coming weeks in the US. The platform connects journalists with brands and PR agencies — primarily, but not exclusively, in the interior, home decor, and gifting categories. (It’s already among the top resources in the UK.) It offers some cool features like image-enhancing tools that use AI to turn low-res images into high-res ones. And you can upload product images and information to specific image libraries that journalists can access 24/7. Check it out with a free trial.
Open press opportunities
Quick turnaround this week: For Travel + Leisure, I’m working on a roundup of the best hotels in Martha’s Vineyard. With your pitches, please send along the following info required for inclusion, which will help streamline the reporting process if I do select the property for inclusion:
Location (neighborhood)
Accessibility (any relevant details about rooms and facilities, briefly)
Wi-Fi (only if not included in the rate)
Parking (yes/no and rates)
Loyalty Programs
Resort Fee
Pet Policy
Starting Rates
Recently published or updated
I’m a Frequent Flier, and This Amazon Matching Set Is My Hack for Being Stylish Yet Comfortable During Travel (Travel + Leisure)
The Best Hotels in Kauai (Travel + Leisure)
These Thoughtful Mother’s Day Gifts from Starry Brands Will Delight Every Type Mom in Your Life (The Hollywood Reporter)
What Does a Hamsa Symbolize? Experts Explain the Hand and Eye's Spiritual Meaning (Woman’s Day)
76 Funny Puns and Clever One-Liners Both Kids and Adults Will Laugh About (Woman’s Day)
Where celebrities travel: 11 under-the-radar or perennially hot places to visit in summer 2024 (The Points Guy)
The 10 Best Hotels in Palm Springs for 2024 (Travel + Leisure)
What Do Flight Attendants Pack for Vacation When They’re Off the Clock? We Asked, They Answered (Travel + Leisure)
What Is It Like to View Path of Totality Onboard the JSX Private Jet? (Business Traveler USA)
The Best Museums in New York City Where Kids Get in Free (Elle Decor)
My Dad Was a Doctor for 25 Years, and He Told Me to Always Travel With This $15 Life-saving First-aid Tool (Travel + Leisure)
The 9 Best Waterproof Mascaras for Beach Getaways, Destination Weddings, and Long Travel Days (Travel + Leisure)
Why Doesn’t Aldi Play Music in its Stores? (Southern Living)
Springtime Event Ideas From Janie and Jack’s Cheerful Garden Party (BizBash)
Spring Cleaning: This Whimsical BÉIS Pop-Up Created a Car Wash for Your Luggage (BizBash)
These 40 Best NYC Hotels Are the Epitome of Luxury and Elegance (Bazaar)
The best all-inclusive family resorts where you can vacation without ever opening your wallet (BabyCenter)
Wasabi: Why It’s So Uniquely Spicy (The Well)
A flight cancellation stranded my family for days — and it was the best vacation we've had in years (Business Insider)
Ahead of ‘White Lotus’ Season 3, Book These Luxurious Thailand Resorts Before the Reservation Rush (The Hollywood Reporter)
20 Best Passover Gifts for 2024, from Traditional to Fun (Woman’s Day)
Can You Eat Raw Green Beans? (Southern Living)
How I got $2,900 of expenses covered after the 737 MAX 9 grounding stranded me in Hawaii (The Points Guy)
The 25 Best Hotels in Hawaii for Families of All Ages and Sizes (Elle Decor)
After a Flight Cancellation Left Me Stuck for 4 Days, These Are the 12 Travel Essentials I'll Always Pack (Travel + Leisure)
20 of the Best Las Vegas Hotels for Couples on and Off the Strip (Harper’s Bazaar)
Stranded in Paradise: How the 737 MAX Grounding Left Us Stuck in Hawaii (Business Traveler)
Iconic Kona Village Resort Is Reborn as a Rosewood (The Hollywood Reporter)
Obsessed With Staying In Bed? It Could Be Dysania (The Well)
What Is It Like to Fly Fiji Airways Business Class from Los Angeles? (Business Traveler)
The 10 Best Essentials to Pack for Disneyland, Walt Disney World Resort and Other Warm-Weather Theme Parks (The Hollywood Reporter)
The Best New York City Hotels for Families to Make Everyone Feel Right at Home (Town & Country)
20 of the Best All-Inclusive Resorts for Teens Who Are Hard to Impress (Country Living)
16 Luxurious Florida Resorts That Take Relaxation to New Levels (Elle Decor)
Is Real Estate Investing Still the Best Way to Build Wealth? Experts Say… (HomeLight)
8 Train Rides Around the World That Immerse You in Gorgeous Landscapes (AFAR)
Open jobs
Job posts in this newsletter are free! Have an open opportunity you want me to promote? Share it with me at info@alicedubin.com.
Dittoe Public Relations is seeking a senior account manager to join its agency PR team. Candidates should have 4-5 years of experience in media relations, PR writing, and strategic client communications. Located in Indianapolis, Dittoe PR is an award-winning national PR agency working across B2B and B2C business throughout the U.S. For more information, visit the website here, and to apply, email greta@dittoepr.com.
Modern Currency PR, an award-winning, boutique, luxury hospitality & marketing public relations agency based in Los Angeles, CA, seeks a hospitality + travel-focused public relations account supervisor with at least 4-5 years of experience (in the hospitality, culinary, travel, tourism, restaurant and/or consumer lifestyle arenas), a genuine passion/drive for the industry, creative, collaborative, and well-connected with a great go-getter attitude, solution-oriented, and possessing a strong work ethic.You will be organizing and hosting media FAMs and press trips and playing an active role in daily account management, media relations, and working on bigger placements and stories, all led by strategic and smart thinking. This is a remote position, however all candidates must be based in Los Angeles and able to regularly staff and attend shoots, client meetings, and other in-person events as needed. Interested candidates can send their resume directly to meghan@moderncurrencypr.com.
Modern Currency PR also seeks “a well-rounded hospitality and travel-focused public relations account director with at least 6-8 years of experience (in the hospitality, culinary, travel, tourism, restaurant and/or consumer lifestyle arenas), a genuine passion/drive for the industry, creative, collaborative, and well-connected with a great go-getter attitude, solution-oriented, and possessing a strong work ethic.” This is a remote position, however all candidates must be based in Los Angeles and able to regularly staff and attend shoots, client meetings, and other in-person events as needed. Interested candidates can send their resume directly to meghan@moderncurrencypr.com.
Several new jobs at Quinn PR:
Account Executive for NYC office. The ideal candidate will have two+ years of PR agency experience and an interest in working with real estate clients and/or experience working with real estate or luxury travel or hospitality. Learn more and apply here.
Assistant Account Executive for NYC office. The ideal candidate will have some PR agency experience (not required) and an interest or experience in working on travel or real estate brands. Learn more and apply here.
Account Coordinator NYC office. The ideal candidate will have some PR agency experience (not required) and an interest in working on travel brands. Learn more and apply here.
Senior Account Executive for NYC office. The ideal candidate will have three+ years of PR agency experience working with real estate clients. Learn more and apply here.
Work with me
I am always available for project-based consulting. Please reach out to discuss your needs: info@alicedubin.com.
Here’s how to pitch: Simply respond to this email with a new subject line or pitch me at pitch@alicedubin.com.
Are you a writer hoping to reach my engaged audience of publicists? A publicist hoping to connect with brands? A digital media type with a product or service for the industry? Maybe you’d like to sponsor this newsletter with a featured ad. I’m also open to well-matched affiliate partnerships. Let’s chat: info@alicedubin.com.
How to help
Donate to the International Committee of the Red Cross and Save the Children.
Donate to the Hawaii Community Foundation’s Maui Strong fund and the Maui Humane Society.
Donate to the Anti-Defamation League to support the fight against hate.
Donate to Moms Demand Action and Everytown.
Donate to Planned Parenthood.