I'm speaking to publicists at this event next week.
Join us on June 30.
After I wrote here about how to pitch journalists in times of national tragedy following the Texas school shooting, the Public Relations Society of America (PRSA) invited me to speak on the topic for a meeting organized by its Los Angeles chapter.
The Zoom event is slated for next Thursday, June 30th at 8 am PT. The topic will be working with journalists during times of tragedy and global mega-stories that disrupt the “normal” news cycle. Per the invite:
We’ve all grappled with how to pitch relatively routine story ideas when everyone’s attention is focused elsewhere, and now is a good time to get prepared for the inevitable mega-stories that lie ahead.
Veteran journalists Alesandra Dubin and Anita Busch will share their expert tips. They will be interviewed by renowned media strategist David Bloom for a candid and insightful discussion, followed by audience Q&A.
The event is free for PRSA LA members or $10 for non-members and you can RSVP here.
Covid chronicles
I’m pleased to be able to close the chapter for everyone following along at home: I just got the results from my antibody blood draw and I definitively did not have Covid back in May (when I had both symptoms and a single positive PCR test). Huh.
I might also add that three of my best friends around the world got Covid this week, and two are quite sick. Not for nothing, keep your wits about you.
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Social Media Manager (Los Angeles)
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Tools of the trade
Are you a publicist who needs help understanding the affiliate game? This course, Affiliate Marketing for Publicists, can help.
I’m obsessed with the game-changing platform Otter.ai. I use it to both record interviews and also to transcribe them in real time. You can also use it to record/transcribe any type of meeting — so anyone who missed it can easily access the Cliff’s Notes version. There’s a pro plan for agencies/companies with a ton of neat features. Check out Otter.ai here.
Freshbooks is the bookkeeping tool I use exclusively for my invoicing, expenses, and reporting. It’s the best, IMHO, so I evangelize. Get FreshBooks here.
Open press opportunities
For Glamour, I’m working on a quick-turn story about how to talk to people about abortion rights who just don’t get it. Please pitch me your highly relevant/qualified experts who can offer practical, actionable tips.
For Travel + Leisure, I’m working on a roundup of products around the bandana-print trend. Pitch away (also quick turn).
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Work with me
Here’s how to pitch: Simply respond to this email with a new subject line or pitch me at pitch@alicedubin.com.
Are you a writer hoping to reach my engaged list of publicists? A publicist hoping to connect with brands? A digital media type with a product or service for the industry? Maybe you’d like to sponsor this newsletter with a featured ad. Let’s chat: info@alicedubin.com.
Yes — thanks for asking! — I am also available for project-based consulting.
How to help
Donate to the Uvalde Victims Relief Fund and to Moms Demand Action and Everytown.
Donate to keep the Kyiv Independent going and keep Ukraine’s media going.