It's finally happening!!!
Today’s the day! After nearly a year of publishing this free newsletter, I’m pulling the trigger on a subscription model. My open press opportunities and recently published stories will always be available to all subscribers — I’ll never charge for that.
Subscribing to the paid version of my newsletter will get you:
My industry insights and tips based on 20 years in media. (I’m happy to address specific topics by request).
Access to monthly subscriber AMA sessions on Zoom.
A founding member subscription also gets you a private consultation/presentation on a custom topic for you or your agency. (Do’s and don’ts for junior staffers? Pitch workshop? You call it.)
My sincerest gratitude for your support! (Plus, hey, this priceless professional resource is also a tax writeoff.)
Who’s ready to come along with me?
Game-changer alert 🚨
If you used to listen to our media chats on Clubhouse (RIP), you’ve heard me talk about the game-changing platform Otter.ai. As a journalist, I use it to both record interviews and also to transcribe them in real time. (It’s so reassuring to see that text populating mid-conversation; now I don’t feel the need for backup recordings!)
With Otter.ai, there’s no need for me to find and pay for a human to transcribe on their own schedule. This is honestly just as good (ugh, sorry, I know), and compared with a human transcriber’s rate of about $1 per audio minute, I get more minutes included with my plan than I could ever use for $99 a year.
You can also use Otter.ai to record/transcribe any type of meeting — so anyone who missed it or was er, multitasking through it, can easily access the Cliff’s Notes version. (There’s a pro plan for agencies/companies with a ton of neat features.)
There are honestly just so many professional uses for Otter.ai for all types of media pros; I consider it one of the best tricks up my sleeve. Check out Otter.ai here and let me know what you think.
Open Press Opportunities
For Hotels Above Par, I’m working on a roundup of “where to go in July,” with a lodging recommendation for each. Pitch away.
Wrapping up my Women’s Day roundup of the best lunch boxes/bags for kids today. Last call!
For Prevention, I’m working on a story about the best pet hair removers and still open to product pitches.
Recently Published
20 Family Vacation Ideas Around the US for an Unforgettable All-Ages Trip (Woman’s Day)
16 of the best places you should travel to this summer in the US and abroad (Insider)
17 Best Lawn Games for Outdoor Fun You Can Take With You (Woman’s Day)
The Best Family Board Games for Screen-Free Quality Time at Home (Woman’s Day)
30 Push Present Ideas to Thank Her for the Best Gift Ever (Woman’s Day)
You Can't Travel Here Without a Booster, Effective Through June 15 (Best Life)
Airbnb Is Banning This, Starting May 27 (Best Life)
20 Best Waterproof Shoes that Will Keep Your Feet Dry and Warm (Prevention)
How This Mom of 2 Toddlers Finds the Fun in Grocery Shopping (With $150 Per Week) (Allrecipes)
Jewish Blessings for Everyday Situations and Special Moments (Woman’s Day)
75 Best Gift Ideas for Dad, Because He Really Doesn't Need Another Tie (Woman’s Day)
The Best Toys for Independent Play at Any Age (Verywell Health)
Ready to Grow Your PR Business?
Calling all agency owners and consultants who want to grow their businesses by getting out of the weeds: I’m offering my subscribers a $500 discount off the PR Agency System in a Box from Agency Owner Lab! (Use code ADubin.) It comes with 40+ SOPs and templates specific to PR agencies. Use the system to get more organized, keep clients and team members happy, and actually work less while boosting retainers and profits. Just fill in the blanks to easily create your own agency handbook so you can hand over the minutia while you focus on the big pic. (#ad)
Work With Me
Here’s how to pitch: Simply respond to this email with a new subject line or pitch me at pitch@alicedubin.com.
Are you a writer hoping to reach my engaged list of publicists? Are you a publicist hoping to connect with brands? Are you a digital media type with a product or service for the industry? Maybe you’d like to sponsor this newsletter with a featured ad. If that sounds like you, let’s chat! Drop me a line at info@alicedubin.com.
Et Cetera
These GoFundMe campaigns support journalists in Ukraine: Keep the Kyiv Independent going and Keep Ukraine’s media going.
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