One surefire way to get me to delete your gift guide pitch

Hoo-boy, the holiday gift guide pitches are coming in fast and furious now. (It’s a bit of cognitive dissonance to watch as they commingle with the PSL pitches in my inbox and the 110+ temperature readings on my car thermometer lately.)

I know that hopes for placements are high (and client pressure is real). But I also know there is one surefire way to get me to delete your pitch before it even had a chance. So give yourself the best shot at landing that great coverage by avoiding this approach:

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