One thing publicists get wrong about pitching holiday gift guides

I got my first holiday gift guide assignments back in August (when it was still 10,000 degrees in Los Angeles), and that’s around the same time my inbox exploded with pitches targeted explicitly at holiday gift guides.

Now, it’s safe to say gift guide season is in full swing, and my inbox is jammed with hundreds of pitches a day. Soon, it will all drop off precipitously, making way for content like fitness inspiration and goal setting.

All of this has me thinking about an important tip that can help you land placements — and also take the edge off the stress of this time of year.

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