Pitching a brand with a zillion skus? Try this trick.

A subscriber question on a recent AMA got me thinking about a strategy that can really make the difference for anyone in the position of pitching a brand with tons of products.

So if you're representing a retailer with a semi-infinite number of skus — say, a big-box brand or discount department store — this one's for you.

And it can change the game for pitching Valentine’s Day, Mother’s Day — or any other coverage on your list of goals throughout the year.

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