Hello! I hope everyone’s week is off to a good start. So far so good over here.
I’m getting excited and looking ahead to my next press trip: London for the coronation, all in luxury worthy of a king. (Extra fun: Fellow Substacker Aly Walansky is among the small group of journalists going, too!)
I went from being uninvested in the royals to being full-scale Team Harry after the Netflix special and especially the book (the man could read me a user manual and I’d be rapt). Nevertheless, I feel very thrilled and grateful to be on the ground for this historic event.
Speaking of press trips (and of Aly), we’ll start rolling out the content from our Zoom event on that topic later this week for our paid subscribers — so look out for the first installment coming up on Thursday.
Tools of the trade
Is anyone using Press Hook yet? If you haven’t heard of it, it’s designed as a platform to connect journalists looking for story sources with brands who want to showcase their products and experts. It also offers a suite of helpful workflow tools. Journalists can search by product and category, and participating brands get exposure and affiliate opportunities — so it’s designed as a win-win for everyone (in the same vein as this Substack). Give it a try — right now there’s a 14-day free trial available — and let me know what you think.
Freshbooks is the bookkeeping tool I use exclusively for my invoicing, expenses, and reporting. It’s the best, IMHO, so I evangelize. Get FreshBooks here.
Are you a publicist who needs help understanding the affiliate game? This course, Affiliate Marketing for Publicists, can help.
I’m obsessed with the game-changing platform Otter.ai. I use it to both record interviews and also to transcribe them in real time. You can also use it to record/transcribe any type of meeting — so anyone who missed it can easily access the Cliff’s Notes version. There’s a pro plan for agencies/companies with a ton of neat features. Check out Otter.ai here.
My TV reporter and PR agency owner friend Christina Nicholson (who hosted me on her podcast ) hosts a 3-day program for pitching media. Once a seasonal event, she’s now made it available on-demand. You get the masterclass, a personal branding workbook, and a fill-in-the-blanks pitch template — all for $37. It’s a steal, so don’t let it pass you by.
Open press opportunities
For Town & Country, I am working on a roundup of the best Michelin-star restaurants in NYC. If a venue has a specific notable quality apart from obviously great food (like great for families, cheaper than you might expect, etc.), please call it out in the pitch. Please also pitch with a link to interior photos. Thank you!
For my first piece in Delish, I am continuing work on a roundup of the best buffets in Las Vegas. Please include a link to photos in your pitches (and thank you to those who have already pitched).
For Parents, I am still working on a roundup of the best balance bikes. In addition to product pitches, I am still seeking experts (cycling teachers, bike shop owners, pediatricians, etc.) who can speak to safety and developmental advantages of balance bikes.
Recently published or updated
Want a Relaxing Alternative to a California Road Trip? Hop on a Train. (AFAR)
The Ultimate Packing List for Flying With Kids (Travel + Leisure — digital and digital issue)
Samsonite Luggage, Flight Attendant-loved Packing Cubes, and More Are Almost 80% Off at Amazon This Weekend (Travel + Leisure)
50 Best Gifts for the Mom Who Has Everything (Woman’s Day)
8 Parent-loved Water Shoes That Are Comfortable, Durable, and Under $30 (Travel + Leisure)
The Ultimate Packing List for Long-haul Flights (Travel + Leisure)11 One-and-done Travel Dresses Under $50 That Will Make Any Mom Feel Comfortable and Stylish (Travel + Leisure)
Woah, We Found 80 Travel Deals Hiding at Amazon for St. Patrick’s Day Weekend Up to 80% Off (Travel + Leisure)
The 13 Best Cashmere Sweaters of 2023 (Travel + Leisure)
5 Scooter Suitcases Loved by Parents and Kids — All Under $150 (Travel + Leisure)
Saatva’s *affordable* foam mattress topper totally transformed my years-old mattress (Real Homes)
31 Best Dresses on Amazon to Wear This Spring and Summer (Woman’s Day)
The 12 Best Packable Jackets for Women and Men of 2023 (Travel + Leisure)
8 mood trackers beloved by our readers for mental health management (Insider)
The 12 Best Keratosis Pilaris Treatments, According to Dermatologists (Prevention)
The 20 Best Luxury Travel Accessories of 2023 (Travel + Leisure)
38 of the Best Luxury All-Inclusive Resorts in the World (Town & Country)
20 Appropriate Bar Mitzvah Gifts He's Sure to Cherish (Woman’s Day)
20 Best Bat Mitzvah Gifts to Honor Her Major Milestone (Woman’s Day)
These Rent-to-Own Homes Programs to Help You Get Into That House (HomeLight)
The 15 Best Loungewear Sets for Women of 2023 (Travel + Leisure)
The Best Things to Do in Los Angeles (Esquire)
The Best Things to Do in Las Vegas (Esquire)
23 of the best places to travel to around the world in 2023 (Insider)
Open jobs
Job posts in this newsletter are now free! Have an open opportunity you want me to promote? Share it with me at info@alicedubin.com.
Blaze is hiring for a hybrid account executive position in either Santa Barbara or Santa Monica. The ideal candidate will have three years of PR agency experience working on consumer packaged goods and lifestyle brands and must demonstrate they have current and relevant media relationships. Candidates can learn more and apply here.
Havas Formula is seeking a San Diego-based account executive/senior account executive. Hybrid (two days in office per week). Candidates should have 3 to 4 years’ experience in PR, influencer marketing, and social media. Team is looking for “a strong storyteller with the ability to articulate brand narrative. Must be self-motivated, collaborative and results driven. Solid and growing presentation skills. Can foster media relationships to ensure brand/client coverage, all while providing top-notch client service.” Learn more and apply here.
Wholesome PR is “seeking a passionate PR pro to join its team, providing PR support to brands that produce high-quality products, primarily in the food and CPG space. The ideal candidate is a self-starter PR practitioner who has their finger on the pulse of media in the food/CPG space, is a creative and strategic thinker, and is an excellent writer. The position would entail pitching media and coordinating influencer campaigns and all tasks related.” You can learn more here. Please share a bit about yourself in a cover letter when you apply to Jennifer@wholesomepr.com.
Work with me
Here’s how to pitch: Simply respond to this email with a new subject line or pitch me at pitch@alicedubin.com.
Are you a writer hoping to reach my engaged list of publicists? A publicist hoping to connect with brands? A digital media type with a product or service for the industry? Maybe you’d like to sponsor this newsletter with a featured ad. Let’s chat: info@alicedubin.com.
Yes — thanks for asking! — I am also available for project-based consulting.
How to help
Help with the relief efforts following the earthquake in Turkey and Syria. Donate to Unicef or Save the Children.
Donate to the Anti-Defamation League to support the fight against hate.
Donate to Moms Demand Action and Everytown.
Donate to keep the Kyiv Independent going and keep Ukraine’s media going.
Donate to Planned Parenthood.
Just you wait. I'm so obsessed with the royals you'll overdose on royal history by the time our flight lands. I'll try to space my gushing out! (PS: love you, so excited for our adventure across the pond!)
Yay - Can't wait to see all the Coronation Content! Safe travels!!