The complete guide to getting max ROI from group press trips

Last month, I co-hosted a press trip-focused AMA session with my fellow travel and lifestyle writers and Substackers Jill Schildhouse and Aly Walansky.

That session was so jam-packed with content that we’re rolling it out in digestible chunks. Today, we’re going to be sharing some exclusive content for readers: It’s a section of our webinar presentation we prepared but didn’t have time to cover. Read on for the complete guide to hosting effective, successful group press trips with minimum drama and maximum ROI (and don’t forget to bookmark it!).