The surprising best practice that saves your pitch from inbox oblivion — and gets writers to read it

You might think you've been helping writers when you've really been doing the opposite (and dooming your pitches).

It’s Monday, the 900th of January, 2025. Yes, I am the 40th person you've seen make that joke today. But it’s resonant, isn’t it? This year is a wild ride; let’s try to make the best of it and notch some successes along the way.

To that end, today I’m sharing one super-easy best practice that I think is a real game changer when it comes to getting your pitches noticed — at least when it comes to standing out in my own ultra-cluttered inbox. While this one might seem counterintuitive, it’s a single tweak that can mean the difference between a pitch careening off the cliff into oblivion and one that gets meaningful traction that translates into placements.

Here’s what to do and why it matters:

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