This is the biggest pitching mistake you can make this summer

Don't do it.

I really started to notice a distinct change in the work environment last summer. And though we’ve just barely passed Memorial Day, it’s quite clearly even more pronounced now in the summer of 2024.

It’s not just me: Wall Street Journal’s recent reporting underscores it. It’s real, it’s widespread, and it sets up a trap for publicists to fall into, sending those pitches careening into the void.

Letting this reality sink in should help you avoid a pitfall that will send your pitches right into the abyss:

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