If you’ve joined my pitching Zoom sessions in the past, you’ve heard me say it many times: I have no objection to follow-up emails.
Not only do I not mind them, but I often truly appreciate them: Your first (and even second) email may have sincerely gotten lost in the shuffle of a chaotic inbox, and I am grateful you are bringing it to my attention.
Of course, the effective follow-up email is an art form, and there are better and worse ways of doing it.
This week, the least effective and most annoying follow-up email came to my inbox. I want to warn you against this style, which risks not only being ignored, but also turning off writers about the brand… and even the sender/agency altogether.
So let’s look at that email now so you know what not to do.
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