This is the worst mistake publicists make with pitching in December

Don't do it!

Welcome to the weird time of year when no one is entirely clear what is happening. It’s the holiday season, but are we all working? Are we all kinda half working while drinking eggnog at our desks and shopping online? Are we not at our desks at all?

I generally do not travel much during the second half of December, and I use the time in part to strategize my business and personal goals for 2024. I am also working in the traditional sense — filing plenty of stories — though end-of-year budgets can be wonky and OOO messages are prevalent. I know not everyone is doing the same, and I have some colleagues and friends scattered around the world already.

My best advice to publicists still trying to meet goals, make clients happy, and earnestly pitch at this time of year?

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