This is where to find the best editorial leads in 2024 (RSVP)

Announcing a Zoom event you won't want to miss.

Like many writers, I used to routinely turn to HARO for my sourcing needs. That worked pretty well for me until it didn’t; when the quality of replies took a turn, I started this Substack as a place where I could post my open press opportunities away from bots and bad actors and build a community along the way.

Last week or so, I did post one query on HARO after also posting it here. I received… zero replies. What happened? I know the platform is in transition amid the move to Connectively, but where is everybody now?

I knew the confusion couldn’t be mine alone. And when I posed the question on social media, it became very clear to me that many people across the industry — writers and publicists alike — are similarly confused. And tons of opportunities are being lost in this gap.

That’s why I’m putting together my next Zoom session for paid subscribers on this important — and urgent — topic. You won’t want to miss it; I know the takeaways will be gold.

Here’s everything you need to know:

After HARO, What Comes Next? All the Intel and Options You Need to Know Now

February 22 at 11 am PT/2 pm ET*
(*note this date is subject to change based on panelist availability)

RSVP below the paywall (this is exclusive content for paid subscribers)

More:

HARO once cornered the market on connecting writers and PR pros; now Cision is in the process of rebranding the platform as Connectively. But there’s widespread confusion about where that transition stands — and opportunities are being lost in the gap. 

At the same time, various other existing and emerging platforms aim to grab market share by facilitating the same sort of connections effectively, including Qwoted, PressHook, PressPulse.AI, and Substack. 

This session will dive deeply into the state of pitching platforms, the emerging options, and the strengths and weaknesses of each.