🚨 TikTok for PR and brands: new speaker announcement and last call for registration!
My favorite thing about my job has always been the access to unique experiences. To that end, last week I got the chance to go to Giada De Laurentiis’ house for a dinner party, the first event in support of her Italian grocery e-comm platform, Giadzy. You know, just a low-key weeknight dinner at Giada’s.
As a fan of Giada, of pizza, and of Los Angeles real estate gawking, I found this truly a delicious opportunity all around.
Now then. Today I’m here with both a last call for Wednesday’s AMA and also a final exciting announcement about the content of the session.
In addition to our two awesome previously announced panelists, we now have a third joining us, too: Jesse Gre Rubinstein, founder and CEO of Hello There Collective, a female-owned and operated L.A.-based social media, influencer, and content agency. (Fun fact: She’s also the granddaughter of the designer Anne Klein.)
She helps clients expand outreach that resonates with the social media-savvy gen Z and millennial audiences. She’s even established an internal viral TikTok team, dedicated to supporting brands in launching their strategy and amplifying their message to the next generation of consumers.
As a reminder, Natasha Dressler and Morgan Barse are our other two esteemed speakers for this essential primer on TikTok for PR and brands.
Our Zoom is on October 26 at 11 am PT/2 pm ET. This session is exclusively for paid subscribers, so upgrade your subscription now to join us and then register here for the TikTok October AMA!
Paid subscribers received the Zoom link on Friday (and upgrading your subscription will unlock that paywalled info). See you Wednesday!
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Tools of the trade
Freshbooks is the bookkeeping tool I use exclusively for my invoicing, expenses, and reporting. It’s the best, IMHO, so I evangelize. Get FreshBooks here.
Are you a publicist who needs help understanding the affiliate game? This course, Affiliate Marketing for Publicists, can help.
I’m obsessed with the game-changing platform Otter.ai. I use it to both record interviews and also to transcribe them in real time. You can also use it to record/transcribe any type of meeting — so anyone who missed it can easily access the Cliff’s Notes version. There’s a pro plan for agencies/companies with a ton of neat features. Check out Otter.ai here.
Open press opportunities
For Travel + Leisure, I’m working on a roundup of the best matching sets for travel (women’s apparel). I am intensely passionate about a matching set and have my own faves — and I’m also happy to see your excellent pitches!
Last call (this morning) for Woman’s Day on the HGG rounding up great vegetarian cookbooks to give this year.
For Insider, I’m working on two roundups: the best places you should travel around the world in 2023, as well as the best places to travel in the U.S. in 2023. I’m putting out this pitch call with a longer-than-usual lead time because I expect to keep it open for a while to gather as many strong pitches as possible. Please (please, please) include a strong timely/news angle tied to the destination — why is 2023 the time to visit? — as well as a link to any representative photos if possible.
Recently published
Samsonite’s Early Black Friday Sale Is Already Live — Shop Our 10 Favorite Deals (Travel + Leisure)
The 11 Best Laptop Cases of 2022 (Travel + Leisure)
How to sincerely and meaningfully apologize, according to psychologists (Insider)
After a Nurse on My Flight Jumped Into Action, He Told Me to Always Travel With This $33 First-aid Tool (Travel + Leisure)
40 Best Horror Movies to Stream on Netflix in October (Good Housekeeping)
What Is Hanukkah? The History and Meaning of the Festival of Lights (Woman’s Day)
The 26 Best Luggage Deals That Have Been Leaked Ahead of Amazon’s New Prime Day Sale Event (Travel + Leisure)
40 Best Sentimental Gift Ideas for Loved Ones (Woman’s Day)
20 Best Hanukkah Decorations to Make Your Celebration One to Remember (Good Housekeeping)
15 Best Hanukkah Party Ideas for a Fun and Festive Bash (Good Housekeeping)
What a Los Angeles local wants tourists to know before visiting, from weather advisories to drought warnings (all for Insider)
25 Best Nanny Gifts That Show Your Gratitude for Such an Important Job (Woman’s Day)
Shoppers Say They Can Walk All Day in These Cute, Pain-free Chelsea Boots — and They're Under $40 (Travel + Leisure)
How to Find Short Sale Homes: A Guide for Buyers (HomeLight)
28 Gifts for Men Under $50 He’s Guaranteed to Love (Prevention)
9 Products That Support Social-Emotional Learning for Kids (Parents)
6 red flags that could signal trouble in a long-distance relationship (Insider)
15 cute kids’ birthday invitations to buy, email or DIY (Care.com)
7 Best Weekender Bags for Your Next Overnight Trip (Woman’s Day)
36 Unique 30th Birthday Gifts for All of Your Thriving Friends and Family Members (Good Housekeeping)
QR Codes: Your Business BFF (The Compass — travel agency B2B, print page 30)
I’ve Traveled Around the World With Amazon's Top-selling Backpack — Here’s My Review (Travel + Leisure)
Stock Up on Amazon’s Best-Selling Travel Accessories — Starting at Just $7 (Travel + Leisure)
What to Plant in Your Garden During November (Good Housekeeping)
Open jobs
Job posts in this newsletter are now free! Have an open opportunity you want me to promote? Share it with me at info@alicedubin.com.
Modern Currency PR is looking to bring on a social media account executive with a passion for hospitality (food, travel, etc.), and a strong handle on social media. Applicants should be highly organized, creative, and passionate about PR/social media, and willing to be scrappy, proactive. Agency has a portfolio of award-winning luxury travel and hospitality clients, and a supportive and warm team environment. Applicants must have at least 1-2 years of direct experience in social media strategy/management. This position is fully remote but must be based in L.A. with the ability to be mobile for on-site client meetings, shoots, influencer tours, meet-ups etc. For more information and to submit a resume, reach out to Meghan Patke at meghan@moderncurrencypr.com.
Carma Connected is seeking a senior account executive to join the team at its Miami Beach office (hybrid schedule of remote/ in-office work). 4+ years of experience in luxury lifestyle PR required. Carma offers competitive salary, health insurance including dental and vision, 401(k) plan with profit sharing, flexible schedule, generous time-off policy and more. Please send resumes to careers@carmaconnected.com
KAYLEY Media is hiring a PR account manager in Web3 entertainment PR. Fully remote, part-time position with the intention to grow into full-time.
Rinck Advertising is actively seeking a public relations manager. “If you are passionate about growing in a high-performance culture that values respect, integrity, empathy, and courage,” apply. This is a remote, full-time, mid-level position with an opportunity for advancement.
Work with me
Here’s how to pitch: Simply respond to this email with a new subject line or pitch me at pitch@alicedubin.com.
Are you a writer hoping to reach my engaged list of publicists? A publicist hoping to connect with brands? A digital media type with a product or service for the industry? Maybe you’d like to sponsor this newsletter with a featured ad. Let’s chat: info@alicedubin.com.
Yes — thanks for asking! — I am also available for project-based consulting.
How to help
Donate to the Red Cross in support of its efforts to help Hurricane Ian victims.
Donate to the Uvalde Victims Relief Fund and to Moms Demand Action and Everytown.
Donate to keep the Kyiv Independent going and keep Ukraine’s media going.
Donate to Planned Parenthood… march, fight, and VOTE!