Why do publicists still get this one thing so wrong when it comes to pitching gift guides?

It’s holiday gift guide season again (had you noticed?) so I’m resurfacing some of my best tips on the topic. I first ran this post last year, when my inbox was exploding with pitches targeted explicitly at holiday gift guides — just as it is now.

Once again my inbox is jammed with hundreds of pitches a day. In a couple of months, it will all drop off precipitously, making way for content like fitness inspiration and goal setting.

This annual boom-and-bust cycle always makes me think of my best tip for helping you land placements — and also take the edge off the stress of this time of year:

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