Why do publicists still get this wrong when pitching HGGs?

It’s holiday gift guide season again (had you noticed?) so I’m resurfacing some of my best tips on the topic.

Once again my inbox is jammed with hundreds of pitches a day. Before we all know it, it will all drop off precipitously, making way for content like fitness inspiration and goal setting.

This annual boom-and-bust cycle always makes me think of my best tip for helping you land placements — and also take the edge off the stress of this time of year:

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