Let's dissect an email pitch that did everything right (steal this template!)

A case study

According to my recent informal poll, my readers are most interested in the do’s and don’ts of email pitching. So I’m here today to give the people what they want!

Last week, I got an email that I consider a perfect specimen for a pitch that drives results: It gave me all the information I needed, in the right format, without the pitfalls I so often see in failed pitches. So today, I’m going to dissect that email piece by piece as an example of what truly works and why. (You’ll want to bookmark this post and share it with your teams!)

RELATED: The surprising best practice that saves your pitch from inbox oblivion — and gets writers to read it

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