Next week's Zoom sold out... but you can still attend!
We’re a week out from my Zoom workshop on where to find the best open press opportunities in 2024. And we officially hit capacity.
But! I didn’t want to close the list given how much interest there is in this topic. So I bit the bullet and finally upgraded my Zoom account. Now I am able to admit more attendees, and I hope you will join us.
As a reminder, the Zoom is set for February 22 at 11 am PT/2 PM ET. We will cover all the best places for publicists to connect with writers seeking pitches for open press opportunities right now. It can feel like a swiftly moving target these days, and opportunities are being lost amid the confusion; come away with actionable tools so this doesn’t happen to you.
Today I’m happy to announce our esteemed panel of confirmed participants so far:
Michelle Songy, founder of Presshook
Catalina Villegas, co-founder of Rolli app
Nicola Snell, founder of Press Loft
Trae Bodge (representing the journalist user POV)
Amber Masciorini of Chic Execs (representing the publicist user POV)
Find more info and RSVP here if you are a paid subscriber (or upgrade your subscription here to instantly unlock RSVP access).
Really looking forward to this one!
HARO alternatives
HARO once cornered the market on connecting writers and PR pros; now Cision is in the process of rebranding the platform as Connectively. But there’s widespread confusion about where that transition stands — and opportunities are being lost in the gap.
At the same time, various other existing and emerging platforms aim to grab market share by facilitating the same sort of connections effectively, including Qwoted, PressHook, PressPulse.AI, Rolli.AI, and Substack.
You already know my own press opportunities are in this very Substack! I’m also an affiliate partner for Press Hook, and you can give it a try with a 14-day free trial (I may earn a commission). If you use it, let me know what you think.
Tools of the Trade
Jennifer Goforth Gregory launched a course that I consider essential continuing ed right now: “Improve Your Productivity With AI Tools.” The course is geared toward not only understanding the fundamentals of AI for business writing but also knowing how to use it to actually make your job easier. You also get access to a live monthly Q&A so I consider this a great bargain at $125 (and it’s a write-off, to boot). I learned so much from it. It’s really not daunting — just a straightforward tool, broken up into easily digestible short sessions, with learnings you can implement right away. Sign up for the course here.
Freshbooks is the bookkeeping tool I use exclusively for my invoicing, expenses, and reporting. It’s the best, IMHO, so I evangelize. Get FreshBooks here.
Are you a publicist who needs help understanding the affiliate game? This course, Affiliate Marketing for Publicists, can help.
I’m obsessed with the game-changing platform Otter.ai. I use it to both record interviews and also to transcribe them in real time. You can also use it to record/transcribe any type of meeting — so anyone who missed it can easily access the Cliff’s Notes version. There’s a pro plan for agencies/companies with a ton of neat features. Check out Otter.ai here.
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Open jobs
Job posts in this newsletter are free! Have an open opportunity you want me to promote? Share it with me at info@alicedubin.com.
Quinn PR has two open roles:
An account coordinator in commutable distance to Los Angeles. The ideal candidate will have some PR agency experience (not required) and an interest in working on travel, real estate or food, wine and spirits clients. Learn more and apply here.
An account executive in a commutable distance to Los Angeles. The ideal candidate will have two+ years of PR agency experience working on travel and lifestyle brands and must demonstrate they have current and relevant media relationships. Learn more and apply here.
Small Girls PR has two open roles:
Director/Senior Director, Tech & Thought Leadership based in NYC. “We’re seeking someone with 7+ years of PR experience ideally within the B2B and B2C technology space with an expertise in thought leadership, media relations and ideating creative newsjacking ideas.” Apply here
Senior Director/Associate Vice President, open to NY or LA-based candidates. “We’re seeking someone with 8+ years of experience leading and developing integrated, creative earned media strategies ideally within the lifestyle and CPG space. Must have a strong understanding of trends and culture!” Apply here
Destination Cleveland is hiring a director of out-of-market media relations. “Must be a solutions-oriented, strategic and creative thinker with keen attention to detail and a strong sense of urgency. They will set strategies and work with team members, contractors and agency partners to garner media coverage of Cleveland as a place to visit and host a meeting in trade, drive-market, national and international media outlets. Additionally, they will work with the VP, PR & Communications to manage the strategic development and implementation of a media relations effort that positions Cleveland as a place to live and work in national and international media outlets. This individual is accountable for developing and executing a strategic plan, developing direct reports and meeting or exceeding metrics-based goals.” 12-15 years PR experience. Salary: $95,000. Apply here.
Work with me
I am always available for project-based consulting. Please reach out to discuss your needs: info@alicedubin.com.
Here’s how to pitch: Simply respond to this email with a new subject line or pitch me at pitch@alicedubin.com.
Are you a writer hoping to reach my engaged list of publicists? A publicist hoping to connect with brands? A digital media type with a product or service for the industry? Maybe you’d like to sponsor this newsletter with a featured ad. Let’s chat: info@alicedubin.com.
How to help
Donate to the International Committee of the Red Cross and Save the Children.
Donate to the Hawaii Community Foundation’s Maui Strong fund and the Maui Humane Society.
Donate to the Anti-Defamation League to support the fight against hate.
Donate to Moms Demand Action and Everytown.
Donate to Planned Parenthood.
Looking forward to joining!
Pumped for this! Should we have received a confirmation with Zoom link already? I'll double check my inbox...