4 more quick tips for HGG pitching
More gift guide tips today! From the recent interview I did for Muck Rack comes another story with more detailed holiday gift guide pitching tips. You can read the whole story here, but meanwhile here are excerpts with salient bits from my remarks:
Alice says she began receiving pitches in August and plans to wrap up her gift guide work around Thanksgiving. “Right around then, I’m even done with ‘last-minute’ gift guide pitches,” Alice explains. That’s when pitches start shifting gears to New Year’s wellness, resolutions, etc. so I recommend doing the bulk of your pitching as early as possible.”
Be sure to note if there’s something different about your client’s founder or company story, especially if there’s a diversity aspect that makes your client stand out. "Unfortunately, I just don't really have the bandwidth to internalize a lot of detail about a founder or brand story, but if there’s something very interesting, include it in one bullet point,” Alice says.
Alice says she likes to see a bulleted list of the crucial things she needs to know: what the product is, how much it costs, affiliate information and a live link.
This ensures they have everything they need without having to follow up, making the process smoother and more efficient for everyone involved.
“Holiday gift guides shouldn’t be valued as highly as they are relative to any other time of year when I'm constantly working on evergreen or seasonal product roundups,” Alice says. “I work on product roundups every month and can always save products for any other time of year where I’m probably getting far fewer pitches and your product is more likely to stand out and have a better chance of being placed.”
More HGG 2024 pitching resources
It's HGG season again! 6 things you need to know before sending that pitch
Stop! Does your HGG pitch include these 5 must-have features?
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STILL OPEN/NEW DETAILS: For Travel + Leisure, I’m doing a roundup of holiday travel deals you can book right now — cruises, hotels/resorts, air, all fair game. I’m especially interested in hearing from larger entities as a whole — hotel groups, cruise lines, etc. — that are offering overarching deals across the brand. (For reference, here’s an example of how this type of story looks.)
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Hi Alice!
Are you using any children's books for gift guides?