New masterclass + quick-turn HGGs + jobs + AMA + sale still on!
Brand awareness is obviously amazing, but let's be honest — is it actually resulting in sales? Most PR efforts leave brands guessing about ROI and struggling to justify their spending to leadership. (IYKYK.) That's where affiliate PR changes everything — and it’s very much the state of play across the industry right now.
Emma Grace Moon, founder of Praize, discovered a breakthrough approach in 2019 that removes the guesswork from traditional PR. It's a proven system for securing high-quality media coverage that actually drives revenue. (She’s used it to help DTC brands like Great Jones, Kinfield, Jones Road, and Dame transform their press coverage into a trackable revenue channel.)
And it’s all in a new masterclass, available to my readers now on pre-sale ahead of the December 1 launch. The course unlocks practices that can:
Generate up to $990K in annual revenue from content-led marketing
Secure 50+ high-quality press features monthly
Build profitable relationships with publication teams
Create a sustainable, scalable PR channel with clear ROI
In this masterclass, you’ll master the fundamentals of affiliate PR — from understanding publication affiliate ecosystems to crafting compelling pitches and optimizing coverage for search. Get practical tools, including step-by-step guides, an affiliate marketing dictionary, and real-world examples from successful DTC brands. Ready to transform your PR efforts?
Click here to sign up for the masterclass that unlocks revenue-driving PR, and get first access when it launches on December 1.
November sale!
It’s the time of year for gratitude, and as such, I am offering a sale on this Substack! Become a paid subscriber now using this link and get 40 percent off the cost of your subscription from now until Thanksgiving.
I appreciate you and I aim to provide you with tons of value for your hard-earned dollars. That includes industry insights, can’t-miss Zoom workshops, unlimited postings for open jobs, and more. (That’s a lot for much less than the cost of a Starbucks coffee per month!)
November AMA
In related news: My next AMA for paid subscribers will be a true ask-me-anything-style session, with no (appropriate!) topic off limits. Come with your questions/concerns about the state of the industry, pitching questions — you name it.
Thursday, November 21 at 11 am PT/2 pm PT
Via Zoom (link to come)
To RSVP: Find all the information here. (Click through and scroll all the way to the bottom beneath the paywall to register and ask your questions in advance!)
HGG 2024 pitching resources
It's HGG season again! 6 things you need to know before sending that pitch
Stop! Does your HGG pitch include these 5 must-have features?
The HGG 2024 pitching workshop recording is available! Thanks so much to everyone who came to the session I co-hosted with Aly Walansky and Jill Schildhouse. If you want to receive this recording right in your inbox (and you’re a paid subscriber to all of our Substacks), just reply to this post and we’ll send it your way.
Buy an ad and reach 5,200+ engaged publicists
Do you have a coaching program, online course, service, platform, or anything else that makes sense to get in front of my highly engaged PR and media readers? Reach out to me at alice@alicedubin.com to discuss sponsorship in this newsletter.
Open press opportunities
For Woman’s Day, I’m working on a roundup of the best gifts for girls of all ages. Open to pitches with a quick-turnaround deadline of EOD today, Tuesday, November 12, please!
For Travel + Leisure, I’m working on a roundup of great travel deals on Amazon — from tech to clothing to luggage and more. All travel-adjacent categories are fair game, but all must be discounted in some capacity. Deadline EOD today, Tuesday, November 12.
Also for Woman’s Day, I’m working on a roundup of great Disney gifts for adults. Deadline EOD Thursday, November 14.
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Open jobs
Job posts in this newsletter are now a free perk for paying subscribers. Do you have an open opportunity you want me to promote? First, upgrade here if you need to. Then email me at info@alicedubin.com.
IHG Hotels and Resorts is seeking a public relations manager for its luxury and lifestyles PR team. Five+ years related experience and hospitality knowledge. This is a remote job located in the US. Salary range: $58,824 to $90,000 + bonus eligible. Find out more and apply here.
Work with me
I am always available for project-based consulting. Please reach out to discuss your needs: info@alicedubin.com.
Here’s how to pitch: Simply respond to this email with a new subject line or pitch me at pitch@alicedubin.com.
Are you a writer hoping to reach my engaged audience of publicists? A publicist hoping to connect with brands? A digital media type with a product or service for the industry? Maybe you’d like to sponsor this newsletter with a featured ad. I’m also open to well-matched affiliate partnerships. Let’s chat: info@alicedubin.com.
How to help
Donate to the International Committee of the Red Cross and Save the Children.
Donate to the Anti-Defamation League to support the fight against hate.
Donate to Moms Demand Action and Everytown for Gun Safety.
Donate to Planned Parenthood.
Thanks Alice! 💜