New masterclass + quick-turn HGGs + jobs + AMA + sale still on!

Brand awareness is obviously amazing, but let's be honest — is it actually resulting in sales? Most PR efforts leave brands guessing about ROI and struggling to justify their spending to leadership. (IYKYK.) That's where affiliate PR changes everything — and it’s very much the state of play across the industry right now. 

Emma Grace Moon, founder of Praize, discovered a breakthrough approach in 2019 that removes the guesswork from traditional PR. It's a proven system for securing high-quality media coverage that actually drives revenue. (She’s used it to help DTC brands like Great Jones, Kinfield, Jones Road, and Dame transform their press coverage into a trackable revenue channel.) 

And it’s all in a new masterclass, available to my readers now on pre-sale ahead of the December 1 launch. The course unlocks practices that can: 

• Generate up to $990K in annual revenue from content-led marketing

• Secure 50+ high-quality press features monthly

• Build profitable relationships with publication teams

• Create a sustainable, scalable PR channel with clear ROI

In this masterclass, you’ll master the fundamentals of affiliate PR — from understanding publication affiliate ecosystems to crafting compelling pitches and optimizing coverage for search. Get practical tools, including step-by-step guides, an affiliate marketing dictionary, and real-world examples from successful DTC brands. Ready to transform your PR efforts?

Click here to sign up for the masterclass that unlocks revenue-driving PR, and get first access when it launches on December 1.

November sale!

It’s the time of year for gratitude, and as such, I am offering a sale on this Substack! Become a paid subscriber now using this link and get 40 percent off the cost of your subscription from now until Thanksgiving.

I appreciate you and I aim to provide you with tons of value for your hard-earned dollars. That includes industry insights, can’t-miss Zoom workshops, unlimited postings for open jobs, and more. (That’s a lot for much less than the cost of a Starbucks coffee per month!)

November AMA

In related news: My next AMA for paid subscribers will be a true ask-me-anything-style session, with no (appropriate!) topic off limits. Come with your questions/concerns about the state of the industry, pitching questions — you name it.

Thursday, November 21 at 11 am PT/2 pm PT
Via Zoom (link to come)
To RSVP: Find all the information here. (Click through and scroll all the way to the bottom beneath the paywall to register and ask your questions in advance!)

HGG 2024 pitching resources

• It's HGG season again! 6 things you need to know before sending that pitch

• Stop! Does your HGG pitch include these 5 must-have features?

• Why do publicists still get this wrong when pitching HGGs?

• One surefire way to get me to delete your gift guide pitch

• The HGG 2024 pitching workshop recording is available! Thanks so much to everyone who came to the session I co-hosted with Aly Walansky and Jill Schildhouse. If you want to receive this recording right in your inbox (and you’re a paid subscriber to all of our Substacks), just reply to this post and we’ll send it your way.

Buy an ad and reach 5,200+ engaged publicists

Do you have a coaching program, online course, service, platform, or anything else that makes sense to get in front of my highly engaged PR and media readers? Reach out to me at alice@alicedubin.com to discuss sponsorship in this newsletter.

Open press opportunities

• For Woman’s Day, I’m working on a roundup of the best gifts for girls of all ages. Open to pitches with a quick-turnaround deadline of EOD today, Tuesday, November 12, please!

• For Travel + Leisure, I’m working on a roundup of great travel deals on Amazon — from tech to clothing to luggage and more. All travel-adjacent categories are fair game, but all must be discounted in some capacity. Deadline EOD today, Tuesday, November 12.

• Also for Woman’s Day, I’m working on a roundup of great Disney gifts for adults. Deadline EOD Thursday, November 14.

Recently published or updated

• As a Frequent Flier, a Stylish Matching Set Is My Travel Day Secret — Shop My 14 Favorites From $33 (Travel + Leisure)

• The 28 best gifts for walkers of all ages and all levels (Yahoo)

• I Visit England Every Year, and These Are the 15 Cozy Style Tips I Picked Up From Locals (Travel + Leisure)

• 100 Hanukkah Greetings and Wishes to Share With Friends and Family (Good Housekeeping)

• Signs You Need to Do a Friendship Audit ASAP (Woman’s Day)

• 20 Modern Menorahs to Add Style to Traditional Hanukkah Decor (Good Housekeeping)

• First Look: Delta One Lounge Opens Its Doors at LAX (Business Traveler USA)

• 10 Airport Mistakes I See Travelers Make — and What You Should Do Instead to Save Time and Money (Travel + Leisure)

• Can You Eat Pumpkin Skin? (Southern Living)

• My 10-year-old twins have the most luxurious travel life ever. They’re in for a rude awakening when they grow up (Business Insider)

• The One Thing Experts Say You’re Forgetting to Book Before You Board Your Cruise Ship (Southern Living)

• What Is Sukkot? All About Celebrating the Jewish Harvest Holiday (Good Housekeeping)

• 15 Homemade "Gift in a Jar" Ideas for Everyone on Your List (Woman’s Day)

• How to Keep Coffee Warm Without Ruining the Flavor, According to Experts (Southern Living)

• The 24 Best Luxury Hotel Bedding Pieces of 2024 (Travel + Leisure)

• 30 Forgotten Songs of the 1980s That Will Take You Back (Woman’s Day)

• The Best Sweater Dresses for Fall Travel (Travel + Leisure)

• What Is It Like to Fly on Asiana Airlines in Business Class? (Business Traveler USA)

• 20 Plus-Size Wedding Guest Dresses for All Tastes and Seasons (Woman’s Day)

• The 8 Best Stadium Seats of 2024 (Travel + Leisure)

• How to Store Bananas So They Don’t Turn Brown and Mushy (Southern Living)

• 15 Amazon Items Flight Attendants Say You Should Only Buy on Sale — and They're Up to 50% Off for Labor Day (Travel + Leisure)

• Does Alcohol Ever Fit Into a Healthy Diet? (The Well)

• 8 best all-inclusive resorts and packages in Bora Bora (The Points Guy)

• I Hauled Dagne Dover’s New Suitcase All Over Japan — Here’s Why It’s My New Favorite Travel Bag (Travel + Leisure)

• The Best Hotels in Rio de Janeiro (Travel + Leisure)

• We went to the Amalfi Coast during peak summer season. These 4 tips made our trip better — but there's one mistake I won't make again. (Business Insider)

• The Most Stylish (and Comfy) Pieces to Wear to Disneyland and Disney World This Summer (The Hollywood Reporter)

• Sleepwalking: what causes walking in your sleep and how does it affect your health (Yahoo)

• What to Wear on a Plane, According to a Travel Writer Who Flies 50 Times a Year (Travel + Leisure)

• 100 Bar and Bat Mitzvah Wishes and Quotes to Write in a Card (Woman’s Day)

• How to Pack for Heat and Humidity, According to Style and Beauty Experts (Southern Living)

• What Is It Like to Fly Virgin Atlantic’s Boeing 787-9 in Upper Class? (Business Traveler USA)

• The best destinations to book an Airbnb this summer (The Points Guy)

• My family went to Rome during the peak summer season. Our trip would've been better if we'd known these 5 things before we left. (Business Insider)

• One of the Best Luxury Family Resorts in the World Is Less Than Three Hours From Hollywood (The Hollywood Reporter)

• First Look: Air France Opens its Largest International Lounge in Los Angeles (Business Traveler USA)

• The Best Backpacks for Disney and Other Theme Parks, From Character Bags to Versatile Powerhouses (The Hollywood Reporter)

• What to Do When You’re Too Hot to Sleep (Sleep Doctor)

• The Best Hawaiian Shirts for Men of 2024 (Travel + Leisure)

• I'm a Frequent Flier, and These 15 Genius Items Have Helped Me Outsmart Checked Bag Fees — From Just $10 (Travel + Leisure)

• The Best Kids’ Luggage That's as Tough as It Is Adorable (Parents)

• The Best Hotels in Martha’s Vineyard (Travel + Leisure)

• The 8 Best Zipperless Luggage Pieces of 2024, Tested and Reviewed (Travel + Leisure)

• The Best Hotels in Phoenix (Travel + Leisure)

• Mushroom Magic: Nutrients, Flavors, and Cleaning Tips (The Well)

• I’m a Frequent Flier, and This Amazon Matching Set Is My Hack for Being Stylish Yet Comfortable During Travel (Travel + Leisure)

• The Best Hotels in Kauai (Travel + Leisure)

• Where celebrities travel: 11 under-the-radar or perennially hot places to visit in summer 2024 (The Points Guy)

• The 10 Best Hotels in Palm Springs for 2024 (Travel + Leisure)

• What Is It Like to View Path of Totality Onboard the JSX Private Jet? (Business Traveler USA)

• The Best Museums in New York City Where Kids Get in Free (Elle Decor)

• 50 of the Best Things to Do in Vegas Under $50 (Esquire)

• Springtime Event Ideas From Janie and Jack’s Cheerful Garden Party (BizBash)

• Spring Cleaning: This Whimsical BÉIS Pop-Up Created a Car Wash for Your Luggage (BizBash)

• These 40 Best NYC Hotels Are the Epitome of Luxury and Elegance (Bazaar)

• The best all-inclusive family resorts where you can vacation without ever opening your wallet (BabyCenter)

• Ahead of ‘White Lotus’ Season 3, Book These Luxurious Thailand Resorts Before the Reservation Rush (The Hollywood Reporter)

• How I got $2,900 of expenses covered after the 737 MAX 9 grounding stranded me in Hawaii (The Points Guy)

• The 25 Best Hotels in Hawaii for Families of All Ages and Sizes (Elle Decor)

• After a Flight Cancellation Left Me Stuck for 4 Days, These Are the 12 Travel Essentials I'll Always Pack (Travel + Leisure)

• 20 of the Best Las Vegas Hotels for Couples on and Off the Strip (Harper’s Bazaar)

• Iconic Kona Village Resort Is Reborn as a Rosewood (The Hollywood Reporter)

• Obsessed With Staying In Bed? It Could Be Dysania (The Well)

• The Best New York City Hotels for Families to Make Everyone Feel Right at Home (Town & Country)

• 20 of the Best All-Inclusive Resorts for Teens Who Are Hard to Impress (Country Living)

• 16 Luxurious Florida Resorts That Take Relaxation to New Levels (Elle Decor)

• Is Real Estate Investing Still the Best Way to Build Wealth? Experts Say… (HomeLight)

• 8 Train Rides Around the World That Immerse You in Gorgeous Landscapes (AFAR)

Open jobs

Job posts in this newsletter are now a free perk for paying subscribers. Do you have an open opportunity you want me to promote? First, upgrade here if you need to. Then email me at info@alicedubin.com.

• IHG Hotels and Resorts is seeking a public relations manager for its luxury and lifestyles PR team. Five+ years related experience and hospitality knowledge. This is a remote job located in the US. Salary range: $58,824 to $90,000 + bonus eligible. Find out more and apply here. 

Work with me

• I am always available for project-based consulting. Please reach out to discuss your needs: info@alicedubin.com.

• Here’s how to pitch: Simply respond to this email with a new subject line or pitch me at pitch@alicedubin.com.

• Are you a writer hoping to reach my engaged audience of publicists? A publicist hoping to connect with brands? A digital media type with a product or service for the industry? Maybe you’d like to sponsor this newsletter with a featured ad. I’m also open to well-matched affiliate partnerships. Let’s chat: info@alicedubin.com.

How to help

• Donate to the International Committee of the Red Cross and Save the Children.

• Donate to the Anti-Defamation League to support the fight against hate.

• Donate to Moms Demand Action and Everytown for Gun Safety.

• Donate to Planned Parenthood.