RSVP: How to pitch Mother's Day HGGs in 2025
Signups are open for the Zoom workshop!
With Valentine’s Day just about in the bag, it’s time to look down the line to the next major holiday gift guide pitching opportunity: Mother’s Day! And when’s high time to start doing that to drive maximum results? March! To that end…
Today I’m announcing my next Zoom workshop for paid subscribers: It’s all about how to pitch — and land coverage in — Mother’s Day gift guides for 2025. I’m co-hosting this one alongside fellow prolific gift guide writer and Substacker
, so you’ll have double the brains to pick. Ask us anything!February Zoom workshop: Pitching Mother’s Day gift guides 2025
Thursday, February 27 at 11:30 am PT/2:30 pm ET
Via Zoom (link to come)
To RSVP: Scroll all the way to the bottom beneath the paywall to register and ask your questions in advance! (Upgrade your subscription here to unlock RSVP access immediately.)
Looking forward to seeing you there!
Related reading
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Tools of the trade
You already know my own press opportunities are in this very Substack! I’m also a media member of Press Hook, where publicists can create and manage press kits and brand profiles on behalf of clients and use the AI-driven platform to connect with journalists in a streamlined way. If you’re not using Press Hook yet, you should definitely give it a try: It’s designed as a platform to connect journalists looking for story sources with brands who want to showcase their products and experts, and it’s all really built on trust and meaningful connections (it’s not spammy). It also offers a suite of helpful workflow tools. Journalists can search by product and category, and participating brands get exposure and affiliate opportunities — so it’s designed as a win-win for everyone (in the same vein as this Substack, I like to think). Give it a try — and let me know what you think.
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Open jobs
Job posts in this newsletter are now a free perk for paying subscribers. Do you have an open opportunity you want me to promote? First, upgrade here if you need to. Then email me at info@alicedubin.com.
Modern Currency PR is hiring a highly skilled, scrappy, and strategic public relations account supervisor with 3-4 years of public relations agency experience within the hospitality, culinary, travel, tourism, restaurant and/or consumer lifestyle arenas. MCPR offers generous benefits, including a work-from-anywhere program, 401k matching, comprehensive healthcare benefits (medical, dental, vision, life), generous PTO, summer Fridays, annual holiday office closures, PR travel perks, incredible mentorship, training, and more. “Those who enjoy a small-company feel and who are drawn to a service-based and hospitality-driven culture should apply. While this is a remote position, candidates must be based in Los Angeles to ensure on-site presence at select meetings, client venues, and events as needed. Interested candidates can drop us a line with resume at contact@moderncurrencypr.com.”
Work with me
I am available for project-based consulting. Please reach out to discuss your needs: info@alicedubin.com.
Here’s how to pitch: Simply respond to this email with a new subject line or pitch me at pitch@alicedubin.com.
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How to help
Donate to the International Committee of the Red Cross and Save the Children.
Donate to the Anti-Defamation League to support the fight against hate.
Donate to Moms Demand Action and Everytown for Gun Safety.
Donate to Planned Parenthood.
Donate to Pasadena Humane Society
Fire recovery resource
Anyone accepting donations for fire survivors or those displaced by the fires, and who could use free fire journals as part of their recovery process? The family behind The Fire Journal Project will be in Los Angeles from 2/20-21, and would ideally like to connect with school officials, mental health professionals, or organizers who are gathering and redistributing goods to survivors. They already connected with counselors at one independent middle/HS in the area who has students who lost their homes, and are hoping to connect with more schools, as well as neighborhood groups in Altadena, and also in the Jewish community. LMK if so and I’ll connect you to the right place!