Sign up for the masterclass + affiliate AMA
Tired of your PR features looking pretty but not driving actual revenue? You're not alone. In today's digital landscape, traditional PR isn't enough: Publications like Vogue, Byrdie, and theSkimm are prioritizing brands with strategic affiliate programs.
Emma Grace Moon, founder of Praize, has cracked the code, revolutionizing how DTC brands approach PR since 2019. Her secret? A proven system that transforms PR from a cost center into a revenue-generating powerhouse.
After years of fielding "how do you do it?" questions, Emma finally put her methodology into a comprehensive digital masterclass. Now in presale (launching December 1), this masterclass reveals the exact strategies that help brands:
Drive $990K in annual revenue through affiliate PR
Land 50+ press features every month
Get publications to actually open (and respond to!) their emails
Turn press coverage into trackable, measurable sales
Inside, you'll discover why removing coupon sites boosted one client's PR revenue by 181%, how to get publications to update their coverage with your DTC links, and the secret language that gets affiliate managers' attention.
This isn't just another PR course: It's a system for turning press features into a profitable revenue channel. With Net-a-Porter shifting to an affiliate model in 2025, this isn't just a trend — it's the future of digital PR.
Ready to transform your PR? Click here to secure your spot in the masterclass (including an option for 1:1 strategy calls with Emma).
Sign up for the affiliate AMA Thursday!
Want a sneak peek at Emma’s insights? Good news: I’ve just added her as a special guest to the lineup of my November Zoom on Thursday — so come with all your affiliate questions!
As a reminder, you can also ask me anything — come with your questions/concerns about the state of the industry, pitching questions — you name it, and I will aim to answer candidly.
Thursday, November 21 at 11 am PT/2 pm PT
Via Zoom (link to come)
To RSVP: Scroll all the way to the bottom beneath the paywall to register and ask your questions in advance.
This session is exclusive for paid subscribers. And good news: My sale is on now! Become a paid subscriber now using this link and get 40 percent off the cost of your subscription from now until Thanksgiving.
I appreciate you and I aim to provide you with tons of value for your hard-earned dollars. That includes industry insights, can’t-miss Zoom workshops like this one, unlimited postings for open jobs, and more. (That’s a lot for much less than the cost of a Starbucks coffee per month.)
Hope to see you on Zoom on Thursday.
HGG 2024 pitching resources
It's HGG season again! 6 things you need to know before sending that pitch
Stop! Does your HGG pitch include these 5 must-have features?
The HGG 2024 pitching workshop recording is available! Thanks so much to everyone who came to the session I co-hosted with Aly Walansky and Jill Schildhouse. If you want to receive this recording right in your inbox (and you’re a paid subscriber to all of our Substacks), just reply to this post and we’ll send it your way.
Buy an ad and reach 5,200+ engaged publicists
Do you have a coaching program, online course, service, platform, or anything else that makes sense to get in front of my highly engaged PR and media readers? Reach out to me at alice@alicedubin.com to discuss sponsorship in this newsletter.
Open press opportunities
For Travel + Leisure, I’m working on a story for which I’d like to include podiatrists’ insights on comfortable boots for travel. If you work with a podiatrist, please reach out and I’ll send over questions. Thanks!
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Open jobs
Job posts in this newsletter are now a free perk for paying subscribers. Do you have an open opportunity you want me to promote? First, upgrade here if you need to. Then email me at info@alicedubin.com.
IHG Hotels and Resorts is seeking a public relations manager for its luxury and lifestyles PR team. Five+ years related experience and hospitality knowledge. This is a remote job located in the US. Salary range: $58,824 to $90,000 + bonus eligible. Find out more and apply here.
Work with me
I am always available for project-based consulting. Please reach out to discuss your needs: info@alicedubin.com.
Here’s how to pitch: Simply respond to this email with a new subject line or pitch me at pitch@alicedubin.com.
Are you a writer hoping to reach my engaged audience of publicists? A publicist hoping to connect with brands? A digital media type with a product or service for the industry? Maybe you’d like to sponsor this newsletter with a featured ad. I’m also open to well-matched affiliate partnerships. Let’s chat: info@alicedubin.com.
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